Jeffree Star

We all have our guilty pleasures, right? Well, mine is Jeffree Star. I’m somewhat obsessed with him (along with millions of others). He’s a YouTube personality, best known for his work in the beauty, modeling, and song worlds. He’s become such a public figure and mogul that he has his own make-up and merch line!

What makes me an odd, and maybe surprising, fan of Jeffree’s is the fact that I am not that into make-up. I don’t wear much. I don’t watch tutorials. I don’t pay attention to the latest trends. But, I like Jeffree. He makes me happy! The way he presents himself, his life, and his reviews are thoughtful and entertaining. You don’t have to be a make-up lover to love him. My favorite parts about him are that he is completely over-the-top in everything he does and has such a good heart.

You can tell very quickly that because of his hard work, we has gotten pretty darn RICH! Lambos, Gucci, Birkin…he has the best of the best. I am normally disgusted by this type of behavior and “reckless spending,” but for some reason the way Jeffree presents it is different. He’s not rubbing his wealth in anyone’s face. He works hard and plays hard and is SO generous to those around him. He pays it forward tenfold. You can tell giving back to his fans and those he trusts is truly what brings him the most joy.

In getting to know Jeffree, I’ve also gotten to know about another YouTube personality named Shane Dawson. Side Note: I am probably SO behind in discovering these guys because they’ve been around forever, but oh well, I’m a 34 year-old woman! Jeffree and Shane have such a beautiful friendship with each other. I’ve watched their relationship and bond grow stronger through their videos and it is heartwarming. They bring a lot to each other’s’ lives.

The reason I mention Shane is because he filmed a YouTube series following Jeffree and himself as he becomes curious about the beauty industry. Both want to expose some beauty world secrets (Shane is really into conspiracy theories) as they work to develop a special line of make-up and merch for Shane (which is ultimately Jeffree’s way to support Shane. Another Side Note: I’ve been keeping up with the success of Shane’s merch, which just launched in October, and he SOLD OUT on the first day.
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Below is a link to the kick-off video in their series about the beauty industry. If you need something to make you laugh, I recommend looking these two up on YouTube and diving into their work. I dare you to not let them win your heart!